In a world where the fast pace of life and daily responsibilities leave little room for self-care, women face a growing need to disconnect from their surroundings and reconnect with themselves.
VivaFem is a women-focused hotel and spa that emerges as a case study aimed at designing a digital solution to meet this need, blending wellness, creativity, and relaxation into a single accessible and functional space. Beyond creating a responsive website, the challenge was to envision how this product could seamlessly integrate into real life, developing a concrete and actionable value proposition.