Sweet Marce
Description.
For "Sweet Marce", a Venezuelan family business specializing in the production of sweets and snacks for special events, the client wanted a brand identity that reflected a youthful spirit.
The client provided keywords such as: colorful, youthful, feminine and modern. These cues guided the creative process, resulting in a brand that was engaging and fun for its consumers.
Collaborators.
Client.
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Tools.
Prototype.
Echa un vistazoArtistic direction
Because the brand's voice is fun, inclusive and positive, the creative direction of this project focused on highlighting these adjectives visually, using vibrant colors and fun, organic patterns that bring dynamism, capture attention and generate a positive atmosphere.
In this way, the brand ensures communication that celebrates every special moment and creates a close and memorable experience for customers.
Logo concept
Sweet Marce's logo was designed inspired by the shape of letter balloons, a hand-drawn typography was created that adds a relaxed and personalized touch. The asterisk present in the logo symbolizes a spark of joy, reinforcing the fun essence of the brand.
Color palette
The vibrant color palette captures attention and evokes a sense of joy and creativity. The colors have been chosen to reflect a fun, creative and lively brand.
Graphic elements
The graphic elements represent in an abstract way some of the key ingredients in Sweet Marce recipes; inspired by organic and colorful shapes, each figure evokes ingredients such as cocoa bean, mint, peanut and lemon, among others.
Social media
Visual elements are combined with photographs of the desserts created by Sweet Marce to tell stories that emotionally connect with the audience, making each post have a fresh and attractive presence on the brand's social networks.
Using graphic elements
Identity manual
Sweet Marce's identity manual was created to ensure the brand's visual and communicative coherence at each of its touchpoints. It defines the rules for using the logo, colors, fonts and graphic elements, ensuring that each graphic piece reflects the essence of the brand: joy, creativity and inclusivity.
Artistic direction
Because the brand's voice is fun, inclusive and positive, the creative direction of this project focused on highlighting these adjectives visually, using vibrant colors and fun, organic patterns that bring dynamism, capture attention and generate a positive atmosphere.
In this way, the brand ensures communication that celebrates every special moment and creates a close and memorable experience for customers.
Logo concept
Sweet Marce's logo was designed inspired by the shape of letter balloons, a hand-drawn typography was created that adds a relaxed and personalized touch. The asterisk present in the logo symbolizes a spark of joy, reinforcing the fun essence of the brand.
Color palette
The vibrant color palette captures attention and evokes a sense of joy and creativity. The colors have been chosen to reflect a fun, creative and lively brand.
Graphic elements
The graphic elements represent in an abstract way some of the key ingredients in Sweet Marce recipes; inspired by organic and colorful shapes, each figure evokes ingredients such as cocoa bean, mint, peanut and lemon, among others.
Social media
Visual elements are combined with photographs of the desserts created by Sweet Marce to tell stories that emotionally connect with the audience, making each post have a fresh and attractive presence on the brand's social networks.
Using graphic elements
Identity manual
Sweet Marce's identity manual was created to ensure the brand's visual and communicative coherence at each of its touchpoints. It defines the rules for using the logo, colors, fonts and graphic elements, ensuring that each graphic piece reflects the essence of the brand: joy, creativity and inclusivity.
