Myasthénie Auto-Immune

Guidelines on autoimmune myasthenia to inform and support people affected by this disease.

Description.

These two guides on autoimmune myasthenia were created with the aim of informing and supporting people affected by this disease, offering clear and accessible resources to improve their quality of life.

The brief required a friendly, colourful and warm character design and illustrations, with the aim of making the information more understandable and visually attractive, providing support to both patients and caregivers in their daily lives. The process ranged from receiving the brief to conceptualization and execution.

Collaborators.

Client.

UCB Pharma, AFM-Téléthon France

Year.

2022-2023

Role.

Illustration Graphic design Editorial design

Company.

Trois Prime Francia

Tools.

Adobe Illustrator Procreate

Prototype.

Echa un vistazo

Illustration process

After receiving the brief and a detailed draft of the brochure, two proposals were presented for each illustration, allowing the client to choose the option that best suited their needs.

Once the illustrations were selected or the necessary modifications were made, the final versions were created in Adobe Illustrator, using vectors to ensure high quality and versatility in their application.

Illustrations

The illustrated characters were designed to convey closeness and support, featuring joyful expressions and using vibrant, attention-grabbing colors.

In addition, pictograms were created to complement the content, facilitating visual understanding and enriching the narrative of the brochure.

Layout

The layout was designed with a colorful and friendly approach, in line with the visual style of the illustrations.In the second brochure, the content was organized into two clearly differentiated sections using tabs, facilitating navigation and quick access to information.

Despite being medical content, the use of colour and a clear arrangement of elements made the information accessible and easy to understand, without losing the warm and welcoming tone of the guide.

Preparing the files

The project ended with the delivery of the second guide, together with the print-ready files, prepared according to the printer's requirements. These included the cutting lines for the tabs, set to 5 colors, with bleed and all the necessary elements to ensure a high-quality final product.

Although direct management with the French printing house was handled by the project manager, the delivered file met all technical specifications for accurate printing.

Illustration process

After receiving the brief and a detailed draft of the brochure, two proposals were presented for each illustration, allowing the client to choose the option that best suited their needs.

Once the illustrations were selected or the necessary modifications were made, the final versions were created in Adobe Illustrator, using vectors to ensure high quality and versatility in their application.

Illustrations

The illustrated characters were designed to convey closeness and support, featuring joyful expressions and using vibrant, attention-grabbing colors.

In addition, pictograms were created to complement the content, facilitating visual understanding and enriching the narrative of the brochure.

Layout

The layout was designed with a colorful and friendly approach, in line with the visual style of the illustrations.In the second brochure, the content was organized into two clearly differentiated sections using tabs, facilitating navigation and quick access to information.

Despite being medical content, the use of colour and a clear arrangement of elements made the information accessible and easy to understand, without losing the warm and welcoming tone of the guide.

Preparing the files

The project ended with the delivery of the second guide, together with the print-ready files, prepared according to the printer's requirements. These included the cutting lines for the tabs, set to 5 colors, with bleed and all the necessary elements to ensure a high-quality final product.

Although direct management with the French printing house was handled by the project manager, the delivered file met all technical specifications for accurate printing.

Year.

2022-2023

Role.

Illustration Graphic design Editorial design

Company.

Trois Prime Francia

Tools.

Adobe Illustrator Procreate

Prototype.

Echa un vistazo