HemoCoach
Description.
HemoCoach is an initiative by Sobi to help hemophilia patients preserve their joints through physical activities at home. In this project, design work was carried out on the logo and art direction, defining the look and feel of the project and the creation of a character.
The character was developed with a complete turnaround, serving as a visual reference for an additional team to handle the production of the 2D videos and later the app.
This project was nominated for the "Caducée de Support au Pacient" award at the 32nd edition of the Nuit des Caducées in France.
Collaborators.
Client.
Year.
Role.
Company.
Tools.
Prototype.
Echa un vistazoLogo development
Sobi was looking for a simple and easily recognisable logo, and decided on a clear representation of the initial ‘H’. The slant of the design adds dynamism, projecting energy and accessibility, key values of the project. The dot, a distinctive graphic element of the brand, was also incorporated, symbolizing its focus on specific patient niches and its commitment to making a difference, strengthening its visual identity.
To reinforce the connection with the brand, Sobi's main colours, Orange and Yellow, were used, applied in a gradient that provides warmth and highlights its human approach.
Artistic direction
One of the key objectives of the art direction was that the 2D animated videos should not only capture attention, but also make it easy for patients to follow the exercises in a clear and user-friendly way.
Color palette
As for the colours, they were selected from Sobi's corporate palette, using the contrast between the main and secondary tones to add dynamism and make the videos more visually appealing. In addition, the colours chosen will identify the category of each video, which is divided into four: stretching, cardio, upper body and lower body, while maintaining coherence with the brand's identity.
Character design
After evaluating several styles, it was decided that the character should have simple anatomy and few details in its body and clothing, which allowed the animation to focus on the movements, thus ensuring both clarity and ease of animation.
In addition, it was decided to include a face on the character, which gave it a more approachable and friendly air, while maintaining the simplicity that had been established in its design.
Background elements
To create a sense of weight and connection with the surroundings, it was decided to incorporate a background that would connect with the patients. This background was designed with common objects found in any home, such as books, coffee tables, windows and plants, providing warmth and a sense of familiarity.
A simple and coherent design was maintained in these elements, following the defined graphic line and focusing on a flat and simple aesthetic. The props used in the exercises, such as chairs and water bottles, were selected for their accessibility, integrating naturally into the home environment.
Visual impact
The work on artistic direction and character design created a solid foundation for the animation of the 2D videos, ensuring that the exercises were engaging for patients.
This visual direction was key to the subsequent development of the app, which currently has more than 1k downloads on the main platforms, offering a complete physical activity program adapted for people with hemophilia.
Logo development
Sobi was looking for a simple and easily recognisable logo, and decided on a clear representation of the initial ‘H’. The slant of the design adds dynamism, projecting energy and accessibility, key values of the project. The dot, a distinctive graphic element of the brand, was also incorporated, symbolizing its focus on specific patient niches and its commitment to making a difference, strengthening its visual identity.
To reinforce the connection with the brand, Sobi's main colours, Orange and Yellow, were used, applied in a gradient that provides warmth and highlights its human approach.
Artistic direction
One of the key objectives of the art direction was that the 2D animated videos should not only capture attention, but also make it easy for patients to follow the exercises in a clear and user-friendly way.
Color palette
As for the colours, they were selected from Sobi's corporate palette, using the contrast between the main and secondary tones to add dynamism and make the videos more visually appealing. In addition, the colours chosen will identify the category of each video, which is divided into four: stretching, cardio, upper body and lower body, while maintaining coherence with the brand's identity.
Character design
After evaluating several styles, it was decided that the character should have simple anatomy and few details in its body and clothing, which allowed the animation to focus on the movements, thus ensuring both clarity and ease of animation.
In addition, it was decided to include a face on the character, which gave it a more approachable and friendly air, while maintaining the simplicity that had been established in its design
Background elements
To create a sense of weight and connection with the surroundings, it was decided to incorporate a background that would connect with the patients. This background was designed with common objects found in any home, such as books, coffee tables, windows and plants, providing warmth and a sense of familiarity.
A simple and coherent design was maintained in these elements, following the defined graphic line and focusing on a flat and simple aesthetic. The props used in the exercises, such as chairs and water bottles, were selected for their accessibility, integrating naturally into the home environment.
Visual impact
The work on artistic direction and character design created a solid foundation for the animation of the 2D videos, ensuring that the exercises were engaging for patients.
This visual direction was key to the subsequent development of the app, which currently has more than 1k downloads on the main platforms, offering a complete physical activity program adapted for people with hemophilia.
